Fondazione Merloni

Economia Marche
Journal of Applied Economics

Univpm

Titolo
Value Co-creation, Collaborative Consumption and Willingness to Pay within the Tourism Industry: A Meta-Regression Analysis
Pubblicato nel
nr. 2-39.2020
Tipo di pubblicazione
Collana
Autori
Patti, Sebastiano
Pagine
1-18
Lingua
Inglese
Abstract
Value co-creation in tourism industry represents an opportunity both to exchange experiences and strengthen the relationship between producers and consumers. Value co-creation concern also environmental issues. People are willing to pay a premium price to share utilities since they develop sustainable and environmentally friendly strategies and permit to co-create value. Sharing consumption facilitates the collaborative behavior enhancing value co-creation. A meta-regression analysis of stated preferences was conducted to estimate willingness to pay (WTP) for environmental concerns, sharing and collaborative consumption, value co-creation within the tourism industry. The analysis accounted for the differences in the elicitation format, such as contingent valuation as well as choice experiment. The results showed that there is a strong relationship between value co-creation and willingness to pay a premium price for shared consumption. Particularly, car-sharing, value co-creation and CO$_2$ emissions have positive significant effects on WTP
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